Background:
We were assigned by Ulpius-ház Publisher to renew its homepage
in order to transmit its special mission and style. The aim was
realized through applying vivid colors to the design of the homepage
and the new services the site offered.
Requirements, tasks:
Reflecting
the image of Ulpius-ház Publisher
Tools
of community building (forum, newsletter), channel for feedbacks.
Clear,
simple and manageable structure, easy navigation.
Unique
design.
Simple
content refreshing without web-developer skills.
Creative strategy:
Easy
usage, possibility of simple content refreshing
Colorful,
vivid design, the appearance of the site is in harmony with the
content.
Flash
animation on the opening page.
Content and programming:
Browser-compatibility
(Explorer, Netscape, Mozilla, Opera)
Ability
to download the Flash 6 plugin needed to view the site.
Web-based
content managing surface that makes web-developing skills unnecessary
for refreshing the content.
Efficiency research:
During testing efficiency besides the continuous testing of the
site we analysed the content and appearance according to the following
four criteria.
1. Informative
2. Renders services
3. Communicates
4. Integrated
The website proved to be informative
and offered useful services, since it gives information on the
latest news and fresh events in connection with the publisher,
the authors and their books. Its services give the possibility
of online shopping (catalogue, downloadable book covers and pages)
and entertaining (online game). It communicates via providing
bilateral communication by forum and regularly sent newsletters.
Its integrated feature manifests in realizing the above listed
altogether, while it has all the characteristics of a corporate
homepage and an online "bookshop".
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